Introducing the newest glowy member to the Cheek Of It Family, Liquid Highlighter. ​Building on the viral popularity of our liquid bronzer and blusher formulas, we felt there was one step still missing in the cheek of it routine.​ This led us to develop our newest sparkling sibling!​ A lightweight water-based formula that’s non-greasy and provides long-lasting shine without the oily, heavy texture of traditional liquid highlighters. We wanted you to feel the same comfortability you get from wearing the rest of our cheek of it range with our new glow. ​